Working with SuperFan has allowed us to expand our Rewards Program significantly over the past year and connect with our students in a new way. The app is easy and user friendly for both our students and staff.
Pokémon Go: a Powerful Tool to Attract Fans!
At SuperFanU, we try to keep ahead of the curve to help programs consistently reach their fans. We know that staying innovative and achieving direct engagement is one of the principal battles that athletic directors face, particularly when up against fans jumping on the latest trend. Nowhere is this more prevalent right now than with Pokémon Go, the Niantic app that has captured attention across the country. We’re here to offer you some advice on how to use this craze to your advantage.
Chances are your target audience is taking an active part in this trend. According to data collected by SmartApp, nearly 60% of Pokémon Go downloaders are ages 18-24. Your students, your fans, are out there searching for Pokémon and reaping rewards. It may seem tempting to settle for distraction, and focus your resources on sidetracking fans from the app. However, we at SuperFanU know that there is a simpler solution: embrace the trend. Don’t ignore it and isolate fans. Instead, engage your fans through the trend and “catch ‘em all.”
Getting involved is easier than you think. There’s a simple and cheap solution to leveraging Pokémon Go into fan interaction: lures. These are purchasable modules that draw Pokémon’s to a certain area for thirty minutes; other users recognize these lures within the game and go to that location. By acquiring these modules, you can effectively direct the behavior and traffic of your fans. We’ve done some research, and for just $100 you can buy 168 lures, which translates into 84 hours worth of fan attention. That’s over 40 events wherein you can captivate your fans and divert a significant portion of your crowd. You can set the lures before, during, or after an event to attract your fans to an area of your choosing: a concession stand, a promotional tent, or anywhere else you want them to go. It’s an inexpensive way to get ahead of the movement, grab instant awareness and keep fans retained and engaged without breaking the bank.
One of the chief ideas we at SuperFanU want to stress to all programs is that there is no single cookie cutter recipe for engagement. Fan involvement comes from a variety of different sources, so in order to maximize interaction we want to offer you a way to cash in on the latest craze for as little expenditure as possible. After all, you’ll be hard-pressed to find a better ROI than over 80 hours of engagement for $100. You’ll see more ideas like this from us from time to time; it’s just one of ways that we try to help you stay on the cutting edge of engagement.
To learn more about how to use these lures or for tips on how to integrate this into your program, contact your Account Manager, email us at info@superfanu.com or stop by our Demo page.
